Facebook As A News Source?

Growing up, I never quite cared to watch the news on traditional media channels. I was told that they were biased and that online news websites would be a better option to expose myself to a greater diversity of information. Thus, I mostly used Facebook to garner my ‘news’, and I was not alone. AContinue

“Liking Isn’t Helping”

Around 2013, Publicis Singapore created an advertising campaign labelled “Liking Isn’t Helping” for Crisis Relief Singapore, a Christian crisis relief organisation run by volunteers. This campaign consisted of three major themes: earthquake, war, and flood. The photo below illustrates the theme ‘flood’ and demonstrates how an image might hold various levels of meaning. Image source:Continue

Are You Under The Influence of Reciprocity?

As a frequent audience of the College Info Geek (CIG) Podcast, I am impressed by their 186th episode “Weapons of Influence #1: Reciprocation”. This episode of their podcast discussed the principle of reciprocity from the book “Influence: The Psychology of Persuasion” by Robert Cialdini. Image source: https://collegeinfogeek.com/cast/ Image source: https://collegeinfogeek.com/ Reciprocity is our urge toContinue